I build the operating system
for creatives & brands.
Chapter 1
Street Cred + Soul
IIcomecomefromfromthetheCologneCologneundergroundundergroundscene.scene.MyMyfirstfirstvisualvisualworksworkswerewerecreatedcreatedininyouthyouthcenterscenters––withwithfriends,friends,hip-hophip-hopmusicmusicandandaaGoPro.GoPro.
What started as a hobby quickly became a professional career: I became visible in the scene, shot videos for artists, labels and managers – and built a network over years that led me deep into the creative industry.
Chapter 2
Rise & Proof
MyMymusicmusicvideosvideosalonealonegeneratedgeneratedoverover770770millionmillionviews.views.770,000,000+770,000,000+
I had success – but I also experienced the shadow side of this industry. The numbers were right, but the system behind it was often broken.
Recognition (Selection)
#SayYesToEurope
The Lufthansa "#SayYesToEurope" campaign, developed with Accenture Interactive / Kolle Rebbe GmbH, was a successful entry in the German Art Directors Club (ADC) awards, winning in categories like Corporate/Visual Identity. This campaign, part of Lufthansa's broader branding, used digital and design elements to promote European unity and travel.
Client
Deutsche Lufthansa AG
Agencies
Accenture Interactive / Kolle Rebbe
Awards
ADC Germany (Corporate/Visual Identity)
Chapter 3
The Break
"Exploitation, missing structures, empty promises, unpaid projects."
IIrealizedrealizedthatthattalenttalentalonealoneisn'tisn'tenoughenoughififthethesystemsystemisisbroken.broken.CreativesCreativesgetgetburnedburnedoutoutwhilewhileothersothersprofit.profit.
That was my moment of truth. I saw friends and colleagues who, despite enormous talent, got into financial trouble or burned out psychologically. It wasn't a lack of skill. It was a lack of protection.
Chapter 4
The Decision
Not just being a creative — but a System Builder.
"Creatives need a system – not just motivation."
At some point it was clear: If creatives are to survive, they need more than jobs. They need protection, clarity, fair conditions – and a system that doesn't destroy them. From this experience, MVMNTS was born.
Chapter 5
Operating System
MVMNTSMVMNTSisisnotnotananagency.agency.MVMNTSMVMNTSisisaaCreativeCreativeOperatingOperatingSystem.System.
Fairness Layer
Clear standards against exploitation and for fair pay.
Identity Layer
Portfolio, skills and reputation managed securely.
Matching Engine
Talent finds clients precisely and quickly.
Protection
Contracts and processes that safeguard creatives.
My mission is simple:
Creatives should no longer die for exposure. They should be able to live from their work – with respect, structure and future.
2025
Building Foundation
MVMNTS was founded to solve real problems creatives face: unclear workflows, unstable income, and a lack of structure. The first year wasn’t about perfection — it was about building foundations through real client work, productions and partnerships. Now, we’re turning those lessons into product: SHIFT | the MVP that will power the next stage.
Chapter 6
Vision 2026+
MVMNTSMVMNTSwillwillbebethetheleadingleadingCreativeCreativeOSOSininEuropeEuropeandandthenthenglobally.globally.
We are not building a niche solution. We are building the infrastructure for the next generation of the Creator Economy. Whoever has talent today must not fail due to chaos.